Mark has a diverse public speaking and facilitation background across multiple industries. He’s very passionate about the financial services industry, marketing, self branding, and life in general. Below is a list of current speaking topics and upcoming presentations, as well as several testimonials about Mark’s recent engagements.
2015 Speaking Gigs
- May – The Financial Brand Forum – Passion & Purpose in Banking
2014 Speaking Gigs
- April – New York Bankers Association Retail & Small Business Conference – Using LinkedIn for Marketing & Sales
- April – New York Bankers Association Retail & Small Business Conference – Getting Customers Attention in a Digital World (Panel)
- June – ABA Stonier Graduate School of Banking – Social Media Best Practices
- September – ABA Bank Marketing Conference – Keynote with Dan Swift of LinkedIn
- October – Employee Rally for MidWestOne Bank in Iowa – The Story of Startups: How Banks and Startups Can Work Together
- October – Nebraska Bankers Association Retail and Marketing Conference – Best Practices in Social Media
2013 Speaking Gigs
- February – Cause Camp Speaker
- September – ABA Bank Marketing Conference – Ambassador for Social Media sessions
- November – TEDxLincoln Speaker
2012 Speaking Gigs
- April – J.D. Power & Associates Financial Services Social Media Roundtable.
- August – American Marketing Association – Self Branding for Marketers
- September – Personal Branding Session for UNL’s College of Business & Center for Entrepeneurship Class
- September – ABA Bank Marketing Conference – Ambassador for Pre-conference Workshop on Social Media and two other sessions
- October – Speaker at TEDxLincoln - “The Yes/No Yin Yang“
- December – Session Leader at Leadership Resources’ Year End Event
2011 Speaking Gigs
- August – BAI Smart Tactics 3-Part Webinar Series: Improving Customer Acquisition and Retention
- Sept 18-21 – ABA Marketing Conference Session on the Future of Free Checking
- Oct 11-13 – BAI Retail Delivery Conference Session on Using LinkedIn to Increase Bank Sales
The presentation topics below have already been designed for financial institutions and their associations. Content can be presented in a condensed 60-120 minute format and at a high-level overview with the intent of generating new ideas…or each topic can be done in a ½ or full day workshop format with real hands on, in-depth discussion and application.
The Story of Startups: How Financial Institutions & Startups Can Work Together
Most banks and credit unions don’t understand the difference between a traditional business and the new emerging startup scene, which includes high-growth software startups, business accelerators/incubators, and lean startup methodologies. The result is they don’t understand this segment or its potential or, worse yet, treat them like traditional commercial prospects and thus alienate them. As a former bank consultant turned software entrepreneur, Mark Zmarzly is in a unique position to help banks understand this new market and how they can bring startup methods into the bank’s own product design processes. Presentations typically include local market research and startup spotlights.
Why Our Industry is Failing to Innovate & What We Can Do About It
Startups like Simple and Square continue to penetrate the financial services space yet bankers seem unwilling or unable to grasp the significance of what’s happening. Worse yet, we continue to redesign products based on optimizing fee revenue instead of designing better solutions to our customers’ problems. Are we too steeped in tradition to innovate or do can we experience a significant enough paradigm shift to cause our own disruption and thus insure our continuation? Let’s explore lean startup principles that you can implement today to bring customer-first innovations to our industry.
Personal Branding for Financial Marketers
People often classify themselves based on their job title, but we’re so much more than just marketers. This presentation centers on the importance of building your personal brand and how you can accelerate your growth and value within your organization and the industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you.
1. How you can effectively position yourself as a resource within your organization and industry.
2. Some simple tools and action steps to take your personal brand to the next level.
3. Effective ways to develop and feed new leads and ideas to others in your organization.
4. New ideas to amp up your online presence to gain visibility and valuable new relationships.
5. How can you become a person others seek out to help them and the organization succeed.
Better Customer Acquisition and Retention
New regulations have caused a significant wave of change in checking products and consumer attitude toward banks in general. Right now bankers are asking themselves:
- Do the regulations change what our customers want and what we need to deliver in order to grow effectively?
- How do we communicate the benefits of our products and services in this new environment to gain more than our fair share of new customers?
Through thought-provoking research, discussion, and case studies, participants will take an in-depth look at the necessary strategies needed to maximize customer acquisition and retention in today’s economy. The competition for new customers is an ongoing battle and will become even more difficult in the future. Don’t sit back and be reactive when you can gain the necessary insights to become the top performing bank in your market.
Using LinkedIn to Increase Sales
With 277+ million members, LinkedIn.com is quickly becoming a standard complement for in-person networking and developing new business. Your business development staff cannot afford to miss out on the advantages of online networking. Through both introductory and in-depth workshops, your business bankers will gain access to the hidden networks within your community, learn how to discover valuable actionable business intelligence about both prospects and current clients, and discover insights that will help them stand out as resources and thought leaders within your market.
Specifically, it can help your bank:
- Find and approach warm leads and decrease cold-calling.
- Generate more business opportunities.
- Discover how people within the community are connected to each other.
- Learn more about existing clients to create more cross-selling opportunities.
- Gain valuable working knowledge about an emerging tool that can then be passed on to small business clients and prospects.
Best Practices in Financial Services Social Media
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement. Through an in-depth analysis of the history of social media and our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
- Great examples of large, multifaceted social media campaigns from institutions around the world.
- What’s working in the US to drive social engagement in brand, mission, and product.
- Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
- Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Other presentations related to social media, customer acquisition, product development, and business development can be designed and approved on request.
“Mark is a gifted speaker, and he’s hilarious! He knows a variety of creative methods to ensure you’ll learn what you need to, and have a blast while doing it! He’s full of ideas and he’s great at bringing a room together, encouraging feedback and generating excitement. Mark’s one the best speakers I’ve worked with, and I’ve worked with dozens. If you want to learn more about cutting edge trends (marketing, social media, etc), you’ll want to hire Mark immediately..and you’re guaranteed to have a good time.” — Conference Planner
“Mark is one of the rare breed of bank marketers who not only knows the industry, but never stops enhancing his learning and understanding of the changes taking place and the impact on the industry. He is always prepared for a meeting and takes pride in digging deeper than others go to better understand a client’s needs and potential solutions. As opposed to ‘pushing product’, he focuses on the challenges faced by his client. This lets his clients and prospects know he has done his homework. On top of all this, Mark always shows up with a smile on his face and an enthusiasm to take on any task. His communication skills are tremendous and his speeches and presentations always receive high marks. Bottom line, he always brings something valuable to the table and is a student and teacher of our business.” — Senior Marketing Services Director
“Mark’s presentation style is both informational, as well as entertaining. His command of the material is quite evident, and he is adept at applying real world scenarios that attendees could relate to.” — SVP of Retail Banking
“I have attended Mark Zmarzly’s training sessions over the years and truly feel they are among some of the best I have sat through. Mark has an amazing ability to truly teach his audience while really engaging them in the thought process, as well. Anytime I am attending a conference and he is one of the speakers I make sure I attend his session. I also currently serve with him on the American Bankers Association Marketing Conference Advisory Board and feel he is a great asset to our advisory group due to the great prospective he has on the bank sales and marketing industry. It’s my opinion that any association that has the opportunity to use Mark’s wealth of knowledge would benefit greatly from his delivery.” — SVP of HR & Marketing
“I attended a conference session in which Mark and another industry leader debated the ‘fee or free’ concept of checking. It was quite possibly the most interesting session I’ve ever attended. Mark is not only energetic and engaging in his delivery, he is also thought-provoking and articulate. Mark does his homework , backing up his ideas with research, yet goes a step farther, sharing new ways of interpreting data. I consider Mark Zmarzly a ‘thought leader’ in our industry.” — SVP of Marketing
“I had the opportunity to ambassador a session set up as a “fee or free checking” debate between Mark and another high quality industry expert. Using his persuasive style, plus information from Acton Marketing, Mark more than held his own and debated brilliantly while keeping his audience engaged. I was more than pleased that I chose Mark to represent his side of the debate. Mark is quickly making a name for himself in this industry.” — EVP of Retail Banking
“I attended Mark Zmarzly’s presentation on the future of free checking at the 2011 ABA Marketing Conference and found him to be well versed on the topic and armed with ideas of what I should consider in managing my checking portfolio going forward. He understood my profitability challenges as a bank marketer as well as the current regulatory environment. Definitely the best session I attended while at this conference!” — EVP/Chief Retail Officer